LV has appointed Th_nk to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies.
On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it came to meeting customer expectations about how insurance services should be delivered.
By August, it had poached Heather Smith from rival Read full story ›
Source: The Drum
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