Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Lycamobile to sponsor BFI's Chinese Film Season

on Apr 25, 2014 | 0 comments

By Natalie Mortimer

Mobile phone network Lycamobile has struck a sponsorship deal with the British Film Institute’s (BFI) around its ‘A Century of Chinese Cinema’ season.

The season, which runs from 1 June to 7 October at BFI Southbank, is the largest exploration of Chinese cinema in the UK and will also be supported by Toronto International Film Festival, Cathay Pacific Airways and the hotel group Shangri-La.

A host of screenings will take place followed by DVD releases during the season, which forms part of Electric Shadows, the BFI’s year-long programme of business, trade, creative and cultural collaborations with China.

Subaskaran Allirajah, group Read full story ›

Source: The Drum