Lynx has unveiled the next stage of its ‘Make Love Not War’ campaign, to promote its Lynx Peace range, with 70ft peace signs appearing across ten UK cities.
The UK wide peace invasion saw London’s iconic Tower Bridge adorned with a giant peace sign, while the London Eye, Leeds Corn Exchange, Glastonbury Farm and more locations were also used as part of the experiential phase.
The Unilever campaign from TMW uses the phrases Make Beats Not War, Make Threads Not War and Make Moments Not War, and aims to raise awareness of the Peace One Day project.
David Titman, marketing manager at Read full story ›
Source: The Drum
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