By George John

George John, co-founder and chairman of the board at Rocket Fuel, discusses how machine learning has the potential to revolutionise the marketing industry.

When we look at the marketing universe today, many of the jobs people do didn’t even exist a decade or two ago: web designers, SEO consultants, social media experts and mobile and web app developers are all relatively young professions.

The scale of the opportunity and volume of data these new marketing platforms are creating is changing the role of the marketer and the skills marketing departments require.

With the use of artificial intelligence (AI) in marketing we’re actively talking Read full story ›

Source: The Drum