In a world with complex marketing challenges, increasing change and shifting budgets, BBDO Asia chairman and CEO Jean-Paul Burge, believes that focusing on the “magic” can help protect the business of creativity and ideas.
Speaking to The Drum during Adfest in Thailand last week, Burge said that agencies needed to be both a factory and a magic maker, but the starting point was what separated success.
“An advertising agency has to create magic, which is great work. We also create a factory that delivers that and all of us do the same thing, all the networks are doing those two Read full story ›
Source: The Drum
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