Mail Brands UK has struck a deal with programmatic agency Infectious Media to build out its audience extension capabilities. It will now allow advertisers to take its consumers’ online activity and use that data to understand and reach relevant audiences elsewhere.
Infectious Media’s clients – which includes Adidas, John Lewis and Expedia – will be able to take advantage of MailOnline’s huge scale to understand the activity of a range of audience segments, allowing for better audience targeting elsewhere on the web.
MailOnline will collect and segment its own website and app data as part of the deal Read full story ›
Source: The Drum
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