DC Thomson has credited a sampling campaign for children’s comic The Beano in the Mail On Sunday this month for boosting sales by a quarter.
The free sampler ran in the Mail on Sunday’s 6 April issue and as a digital version for Mail Plus subscribers, and the campaign appears to have boosted subscriptions as well.
Iain McKenzie, DC Thomson head of circulation (magazines), said: “The Beano saw a 25 per cent sales uplift in its 12 April issue which succeeded the sampler. In addition to this, we have also seen a boost in subscriptions with around 1,400 additional subscribers signing up.”
Source: The Drum
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