MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration so that users of the email marketing platform can now create Facebook ads and track performance in the same platform, the company reports.
In November, Facebook reported $6.8bn in advertising revenue for the third quarter of 2016, up from $4.3bn the same quarter in 2015. It also reported this month more than one billion people see advertisements through its Audience Network monthly.
“After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” Tom Klein, CMO, said Read full story ›
Source: The Drum
Industry News