By Jenni Baker

Snapchat reveals how and why marketers can up their efforts with the many profitable moments in Q5, the often-overlooked shopping period that starts after Black Friday and continues through the end of January.

Retailers are preparing for the Q4 shopping season ahead, but the current economic landscape has created uncertainty around consumer behaviors. Shoppers are becoming increasingly cautious and selective while spending, so brands need to work harder to remain relevant. And with high inflation to consider, brands are also facing a competitive market at a time when consumer expectations are evolving with new shopping trends.

But brands need not despair. Despite Read full story ›

Source: The Drum