By Minda Smiley

At the ‘Best of Branded Content Marketing’ panel in New York last week, execs from JWT, Mashable, Piro gathered to discuss how the lines between advertising and entertainment continue to blur and what that means for both brands and consumers.

Moderated by The Drum’s editor Stephen Lepitak and hosted by Tenthwave, the panelists discussed how to best approach branded entertainment and what brands should look out for when creating this type of content.

Below, see a takeaway from each of the five panelists.

Don’t make branded content for the sake of having branded content

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Source: The Drum