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Mamas & Papas hires new CMO to strengthen turnaround plans

on Mar 30, 2016 | 0 comments

By Jennifer Faull

Mamas & Papas has tapped former Mecca and Debenhams marketer Richard Campbell as its chief marketing officer as the once ailing retailer forges ahead with a turnaround plan.

Campbell will report to Jonathon Fitzgerald, co-chief executive, taking on responsibility for all aspects of Mamas & Papas marketing, including brand, advertising, e-commerce, store design and communications.

“Richard is a highly experienced retailer and marketeer, and his Read full story ›

Source: The Drum