By John Glenday

The Stockholm office of M&C Saatchi has run what it claims to be the ‘world’s slimmest ad’ in the form of a 4mm thin spine taken from a copy of Nordic tech magazine Sound & Vision.

The unlikely medium was selected after it was learned that the magazine was precisely the same thickness as LG’s diminutive OLED-TV, engendering the idea of co-opting the spine to form a media placement opportunity.

Leo Dratwa, Nordic marketing manager for LG TV and media said: “Sometimes ideas are just too good to say no to. The media placement in Sound & Vision is brutally simple, while Read full story ›

Source: The Drum