Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Man City drives US fandom with Fifa 17 eSports tournament

on Jun 27, 2017 | 0 comments

By John McCarthy

UK football team Manchester City is looking to drive excitement and build a fandom in the US by hosting a Fifa eSports tournament exclusively in the region.

The club, part of the City Group that incorporates New York City, Yokohama, Melbourne City, Club Atlético Torque and the rumoured purchase of a La Liga side, is working with eSports platform Battlefy to hold the first Man City Fifa 17 Cup.

It will be hosted on PlayStation 4 and Xbox One, and will see the best 128 players on each platform whittled down to two on each through Read full story ›

Source: The Drum