Hays, which is already the recruitment partner for Manchester City’s male team, is now expanding by partnering with Manchester City Women, who won both Women’s Super League and Continental Cup championship last year.
This is the second extension of existing partnerships, as four months back Manchester City extended its partnership with Heineken .
It is a sign that Manchester City’s strategy for promoting and empowering its women’s team is starting to pay off. An earlier deal, where Manchester City became first Premier League club to land sleeve sponsorship with Nexen Tyre, included both the Read full story ›
Source: The Drum
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