The Open has agreed a media partnership with Manchester City as part of its ongoing efforts to leverage the global marketing reach of Premier League clubs and tap into the popularity of golf among football fans ahead of the 146th staging of the championship.
The partnership will see both the Open and City deliver exclusive content across their digital portfolios in the build up to the tournament at Royal Birkdale this July.
As part of the collaboration the Claret Jug tour will stop by Manchester City’s store within the stadium campus. The trophy will also be on display at Read full story ›
Source: The Drum
Industry News
