Apollo tyres has come out with #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC.
Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as seen in General Motors’ India departure, which will ‘limit’ Manchester United’s jersey deal engagement. The onus is now on Apollo Tyres, partners of Manchester United FC since 2013 to market the brand in the Indian market.
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Source: The Drum
Industry News