How do you convince fans to support a London-based NFL team in a city crowded with sports brands? That’s the question set to shape the next decade of the sport outside its heartland.
While the NFL brand couldn’t be more popular right now – half of the 80,000 fans who went to a game at Wembley last year had been to a previous football game – the international matches have been running for 10 years and with that comes a commercial plateau, one that could be smashed were the sport to set up permanently in London.
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Source: The Drum
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