Marie Curie Cancer Care has launched a three and a half year digital transformation programme as its newly appointed head of digital Claire Hazle admits the charity is lagging behind with its digital output.
The project, which will enable multichannel relationships with supporters and patients and introduce technologies as part of broader efficiency improvements, comes after Marie Cure realised it was falling behind other charities which are producing more innovative digital marketing activity.
“About a year and a half ago the programme of work that was required was identified in recognition that as a charity we were very, very far Read full story ›
Source: The Drum
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