The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn’t Make This Crap Up.
The first script and storyboard Mark wrote for a short TV ad was much more well-liked than the ideas of his superiors, causing tension in the agency. Mark got to make the ad and it made the cut for the D&AD annual. However, there was a small problem…
“I look at the credits,” he said. “And there’s my boss’s name as the writer, there’s my other boss’s name as Read full story ›
Source: The Drum
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