By Mark Ritson

Ok, you be the brand manager. Your customer base is in decline. Government tax increases have made your product five times more expensive than 30 years ago in real terms. Your marketing communications are limited because all forms of advertising and sponsorship have been ruled illegal. Many of your distributors are withdrawing your product from their stores. Best of all, next year your logo and all other identifying elements including colours and fonts will be removed from your packaging. Oh, and an alternative disruptive technology with a different delivery mechanism and lower health risks is rapidly eating into your market Read full story ›

Source: Marketing Week