By Mark Ritson

It’s always been a bumpy ride for Harley Davidson, America’s largest motorcycle manufacturer. The company was almost seen off by the Great Depression and in the 1970’s a wave of Japanese imports again threatened to company’s existence. But since 1980, when it was taken over by a group of savvy investors who eventually took the company public, Harley Davidson has grown into one of the best run brands in the world.

The key to Harley Davidson’s renaissance was to forgo an all-out war with its cheaper, more efficient Japanese competitors and embrace the retro look of earlier bikes while positioning the Read full story ›

Source: Marketing Week