By Mark Ritson

Spectre, the 24th Bond movie, is great. Its box office takings are setting records and are already heading into the stratosphere. But the interesting part is just how market-oriented Spectre’s director, Sam Mendes, proved to be in the creation of his latest Bond instalment.

The director himself appeared genuinely relieved by his film’s reception during last week’s media launch. Mendes is unusual in that he does not read any of the reviews of his movies. Challenged by BBC Radio 5 legends Simon Mayo and Mark Kermode about his apparent inability to gauge a movie’s success without sneaking a look at the Read full story ›

Source: Marketing Week