By Laurie Fullerton

RSW/US, the nation’s leading outsourced lead generation firm for marketing agencies, just completed its 11th annual New Year Outlook survey. One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less.

The survey notes that after less than a month into the New Year, 2017 is shaping up to be an interesting and unpredictable year. The survey suggests that agency business is strong Read full story ›

Source: The Drum