By Lisa Lacy

The onslaught of data and machine learning will potentially reveal some uncomfortable truths about consumers – and this will have profound consequences for brands and marketers.

That was according to Lexi Mills, managing director at Marquis Communications and consulting vice president for digital marketing collective Manyminds North America, who spoke Monday (May 22) at the Inbounder in New York.

The technology we use is creating epic amounts of data – to the tune of 2.5bn gigabytes in 2012 – with Google processing over 40,000 search queries every second, Mills said.

And while Google originally rejected machine learning, a type of <a target=_blank Read full story ›

Source: The Drum