With 5G around the corner – and new marketing opportunities surely following – brand marketers need to make sure they’re up to speed. As part of our deep dive into everything Mobile, Richard O’Sullivan, vice-president and general manager of InMobi, ANZ, explores what preparations your brand needs to put in place.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” It’s not often I quote Ferris Bueller in a work context, but his words spring to mind when talking about the potential for 5G and what marketers and media agencies should Read full story ›
Source: The Drum
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