By Seb Joseph

Marketers are either pulling or pausing advertising spend just a week after the Brexit vote as they look to insulate themselves from the growing uncertainty about the future.

That incertitude is sucking confidence out of brands and it’s difficult for them to keep calm. Marketers know how to mitigate risk in the wake of 2008’s financial crisis but have been stunned by a Brexit they thought was impossible. Their biggest concern now is for the economy and agencies are already getting twitchy that their clients will use the immediate economical and political uncertainties to slash spend in the medium to long-term.

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Source: The Drum