By Audrey Kemp

Industry leaders at CES 2024 champion an imminent future where AI can help brands create seamlessly integrated ads that enhance the daily lives of consumers and forge meaningful connections with them.

In a world without cookies, where digital landscapes demand personalization, marketers are turning to the incredible potential of artificial intelligence.

At the Consumer Electronics Show (CES) 2024, industry luminaries explored how machine learning, including generative AI and large language models (LLMs), is poised to redefine the relationship between brands and consumers.

The consensus among marketers is that AI will revolutionize the creation of digital and programmatic advertisements, weaving an intricate Read full story ›

Source: The Drum