By Katie Perry

In the social media age, marketers have shifted their approach to position brands as people — but what can be learned from a team whose purpose is to position a person as a brand, and a presidential one at that?

Less than 50 days out from the general election, Hillary Clinton’s top communications aides shared what goes into the marketing of a presidential candidate at a fireside chat hosted by TBWAChiatDay NY as part of the agency’s “Disruptor” event series.

“They’re With Her” featured Kristina Schake, Deputy Communications Director for Hillary for America, and Adrienne Elrod, Spokesperson for Hillary for America, in Read full story ›

Source: The Drum