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Marketing campaign hits a nerve amongst China's growing brands

on Jul 3, 2017 | 0 comments

By Laurie Fullerton

A marketing agency in Shenzhen has given marketers a glimpse of a possible new world order by distributing US dollars imprinted with the faces of China’s emperors and historic leaders to emphasize the importance of overseas competition to Chinese brands.

Hundreds of US notes were mailed out to 500 top Shenzen, China companies in red envelopes – with the question: “Are you ready to take over America?” The envelopes were sent by Shenzen agencies ITTIZ and Global from Asia to brands like Lenovo, ZTE, MEIZU, Huawei, Haier, OPPO, DJI, and others. The point? To Read full story ›

Source: The Drum