To date Bacardi has planted around 50,000 trees throughout the US as part of its ‘Good Spirited’ initiative which aims to help beautify local neighbourhoods. Speaking exclusively to The Drum, Mauricio Vergara said the drinks giant wants to set “a sustainability standard for others in the spirits industry to follow,” with the campaign.
The ambitious project has been ongoing for just over a year with help from Million Trees Miami and American Forests.
From the most recent planting event, in which Bacardi employees rolled up their sleeves to help seed 20 trees in South Florida, to every day changes such as Read full story ›
Source: The Drum
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