With same-sex marriages legal in the England and Wales as well as certain parts of the US, the issue of how to represent alternative families in marketing campaigns is creeping up the agenda for many big brands.
Brands including Honey Maid and Coca-Cola have already made steps to representing a diverse family, but for Saatchi & Saatchi director of strategy, Richard Huntington, the marketing community still has a long way to go.
Speaking at Mumsnet’s Mumstock event in London today, Hunnington said: “The vast majority of the marketing community is petrified of that sort of diversity and it’s a Read full story ›
Source: The Drum
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