By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment, Coke’s 1971 song ‘I’d Like to Buy the World a Coke,’ was chosen by Carl Fremont, global chief digital officer of MEC.

Below, find out why the iconic jingle, which was created by McCann Erickson creative director Bill Backer, is Fremont’s favorite marketing moment.

According to the I’d Like to Teach The World To Sing Songfacts, this was written for a Coca-Cola commercial to be Read full story ›

Source: The Drum