By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Adrienne Scordato, founder and CEO of Atrium PR. Below, see why the 2010 launch of American Express’s ongoing ‘Small Business Saturday’ initiative is her favorite marketing moment.

Having worked for and with numerous agencies, I have found that the best campaigns do two things – 1) create measurable results and 2) have the ability to seep into our culture or start a movement.

I Read full story ›

Source: The Drum