By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Ariel Blakeman, manager of the International Andy Awards. Below, see why the Truth campaign’s ‘Body Bags’ commercial is one of her favorite marketing moments.

It’s no secret that advertising shapes culture and vice versa. And like any art form there is a responsibility to create impactful work that moves people and potentially shapes generations.

It’s also no secret that ‘Body Bags’, the TV spot from Arnold Read full story ›

Source: The Drum