By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Karin Drakenberg, co-founder and COO at StrawberryFrog. Below, find out why the pink ribbon campaign for breast cancer, which was created by Estée Lauder executive Evelyn Lauder in 1992, is her favorite marketing moment.

For me it is every time I see the pink ribbon – it’s an example of a extraordinary international cultural movement.

It is is a global movement against breast cancer and Read full story ›

Source: The Drum