By Doug Zanger

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today, I take the wheel for a spin around native advertising’s start.

Go to any advertising or marketing conference and the term “native advertising” pops up frequently. In deserved deference to those who have taken the practice and made it their own, it is certainly a harbinger of today’s and future advertising. BuzzFeed and others may have cornered the market on mind share of native, but it has been done (and done Read full story ›

Source: The Drum