By Doug Zanger

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Kirk Drummond, co-founder and CEO at Austin-based Drumroll. Below, he reflects on a brand as media and how content marketing became more mainstream in the industry with the launch of Red Bull Media House.

The 2007 launch of Red Bull Media House proved to be a brilliant foreshadowing of the role content marketing would play in the creation of dominant, expansive, and loved consumer brands. It also marked Read full story ›

Source: The Drum