By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Katie D’Amato, executive creative director at Rational Interaction. Below, find out why Apple’s ‘Get a Mac’ campaign is her favorite marketing moment.

Apple has long been heralded as THE innovator when it comes to technology, a title they’ve earned through beloved products and clever, sleek, visually-appealing marketing efforts.

The “Get a Mac” campaign is a great example of Apple’s approach and how the company built its brand Read full story ›

Source: The Drum