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Marketing, regulation and taxation: fighting childhood obesity

on Jun 6, 2018 | 0 comments

By Jane Asscher

Recent headlines on the severe levels of obesity in primary school age children are indeed shocking, with nearly twice as many children in year six are classed as severely obese as those in reception. The health risks including diabetes, heart disease, stroke and cancer are well documented. It can also shorten a person’s life by 10 years – equivalent to lifelong smoking.

These headlines have prompted me to reflect on what has been achieved since Change4Life was launched in 2009. The first of its type, this social marketing campaign set out to change the behaviours and circumstances that lead Read full story ›

Source: The Drum