Taking place on 15 March next year, Mumstock 2016 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. It will challenge traditional approaches to segmentation and consumer understanding, arguing that they can’t represent the overlapping identities of modern mums. The study also calls for a more open, personal and far more empathetic approach to the relationship between marketers and mothers.
Marketing Week is an official media partner of Mumstock. Speakers at the event include Sainsbury’s CEO Mike Coupe, Asda’s CEO Andy Clark and Penny Herriman, global brand director at Boden.
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Source: Marketing Week
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