By Lisa Lacy

Engagement marketing software company Marketo said it acquired sales engagement software company ToutApp to supplement its portfolio of products that help align sales and marketing teams.

According to a press release, ToutApp provides sales campaign, content management and analytics software to sales teams in order to engage prospective customers in a personalized way. Its products also enable marketing teams to partner more closely with sales to listen, learn and engage with customers and prospects at scale across all channels and touchpoints, the release added.

More than 400 enterprise customers, including Citrix, GE, CA Technologies, Siemens, Revel, Tableau and Concur, use Read full story ›

Source: The Drum