By Minda Smiley

Outdoor clothing company Marmot is making its Super Bowl debut this year with a playful 30-second spot created by Goodby Silverstein & Partners.

The California-based brand has released some teaser videos (see one above) to pique interest ahead of game day but will not air the actual spot until the Denver Broncos take on the Carolina Panthers on Feb. 7.

Besides rolling out teasers, Marmot is also sponsoring weather reports on CBS Sports the week before the game. After its 30-second ad plays during the Super Bowl, a one-minute version will become available on its website.

Marmot is owned by Jarden Corporation, which Read full story ›

Source: The Drum