By Gillian West

Marriott London Sevens, an event unlike any other in rugby, has revealed the dress code for this year’s event which takes place at Twickenham on the weekend of May 10 and 11 through an ad campaign created by BBH London.

With an increased emphasis on family attendance the theme this year is ‘Monsters’ and rather than focusing on the game the campaign dramatizes the fun and silly side of the event.

Based on the insight that most children go through a stage of not wanting to take off a fancy dress outfit, the film ‘Monster’ follows a young boy and his Read full story ›

Source: The Drum