By Andrew Blustein

What do you do when TV isn’t part of your marketing strategy, but you don’t want to miss out on one of the biggest advertising days of the year?

Maserati and Chase Auto have decided to reach their high-end clientele with a luxury out-of-home activation, giving people free rides to and from Atlanta’s private jet hangars.

From Friday to Monday, Maserati will be reaching its affluent consumer base at Atlanta’s PDK and Fulton County regional airports. It will provide potential customers with free rides to their destination of choice, be it the Super Bowl, a hotel or restaurant.

Mike Glime, head of marketing Read full story ›

Source: The Drum