Mastercard’s Raja Rajamannar believes advertisers must come together as a collective if the duopoly is to be held to account, saying an individual “jumping up and down” won’t achieve the “integrity and transparency” in the system that he, and fellow CMOs, are demanding.
Mastercard was among those to temporarily pause spend following Google’s brand safety scandal of 2017. But the financial giant, like many other advertisers, resumed spending relatively quickly following repeated assurances from bosses that safeguards were in place.
More recently, eyes have been on the other half of the duopoly, Facebook, following a New York Read full story ›
Source: The Drum
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