The Drum speaks exclusively with the World Federation of Advertisers’ new president Raja Rajamannar in the latest issue of the magazine. The Mastercard marketer discusses how brands can balance the local with the international, attune themselves with different cultures and nurture marketing talent.
When Mastercard dropped its name from its intersecting circles logo earlier this year in an act of “digital simplicity”, the business not only proved its confidence in the ubiquity of its brand, it also gave others a lesson in taking a truly global approach.
Fast forward (almost) three months and chief marketing officer Raja Rajamannar says the move Read full story ›
Source: The Drum
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