By John McCarthy

ITV Commercial and Match.com have struck a partnership which will see the dating service sponsor Love Island on ITV2.

The deal, which will see the dating site’s idents feature on broadcast, online and mobile with the show backed with digital and social media activity.

The idents will show singles preparing to go on dates they’ve set up through Match’s mobile app.

Jeremy Corenbloom, marketing director at Match.com, said: “The show will be an interesting and highly entertaining snapshot of young UK singles’ attitudes and behaviour.

“We’re expecting that the excitement of the show will inspire viewers to date as they watch, and we predict Read full story ›

Source: The Drum