Jimmy Kimmel has enlisted the help of his ultimate ‘frenemy’ Matt Damon to rip United Airlines in a spoof campaign.
The fake film is underscored by Damon and Kimmel’s longstanding fake feud, which was ignited when the presenter off-handedly apologized to the actor for bumping him from an episode of his late-night show.
Showcasing serene in-air scenes and panning shots of United Airlines jets in flight, the ad starts out by referencing the brand’s recent PR disaster in which an attempt to remove a passenger from an overbooked flight ended up in a blood-splattered, global outcry. Read full story ›
Source: The Drum
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