By John McCarthy

The so-called ‘Money Fight’ between legendary undefeated boxer Floyd Mayweather and mixed martial arts superstar Conor McGregor is touted to become one of the most lucrative events in sporting history when it takes place in Las Vegas on Saturday (26 August).

For brands, the extraordinary clash of styles represents a unique opportunity to put themselves in front of what is predicted to be the biggest pay-per-view audience of all time and millions of armchair fans passionately debating the merits of the contest and what hope – if any – UFC fighter McGregor has of beating a boxing great at his own Read full story ›

Source: The Drum