M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division with a dedicated team working with business director and head of lifestyle Laura Coller.
The new division sees the London-based agency once more expand into new territory and is part of its mission to “create impact through the things people love”.
The team is comprised of a mix of existing staff and new hires who will create channel agile campaigns across PR, digital, ATL, social and experiential.
Commenting on the announcement of the expansion Coller said: “We have been at the forefront of the women’s fitness phenomenon for the past few years, Read full story ›
Source: The Drum
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